News Release from the National Bison Association

The Baltimore Sun calls it a “Bison Meat Stampede.” The Chicago Tribune says “Lean Bison is a Good Bet for Holiday Grills.”

However you slice it, pure American bison is sizzling this July. Growing popularity with consumers is driving demand for bison meat to all time highs, and is encouraging ranchers to expand their herds of all-natural buffalo.

July is National Bison Month, a time in which American bison producers and marketers promote the delicious taste of bison burgers, steaks and roasts as a summer grilling alternative. According to the National Bison Association, the growing demand for bison meat reflects the desire among many people to enjoy great tasting food that is part of a healthy lifestyle, and a healthy environment.

“There’s no doubt that people are embracing the great taste, the great nutrition, and the sustainable story of bison,” said Dave Carter, executive director of the National Bison Association. There’s nothing more all-American than a bison burger, or a bison steak on the summertime grill…”